SA International (SAi), a provider of software solutions for the signmaking, digital printing and CNC machining industries, has named Bobby Fosson Channel Sales Manager for North America. The position will see Fosson – who brings over 20 years of sign industry experience – drive and develop relations with SAi’s dealer and OEM channel partners, focusing on the provision of commercial support and training to sales and technical staff.
As well as spanning over 10 years working in sales/support with sign industry dealers, this also includes two separate spells within business management – the first of which came directly upon graduation from high school when he created his own sign company. More recently, Fosson was owner and director of CS Sign Supply near Atlanta, Ga.
“With his immense market and technical knowledge, as well as a thorough understanding of the specific needs of our partners and end-users, we naturally expect Bobby to add value immediately, and we are delighted to welcome him to the SAi family,” says Mark Blundell, CEO.
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