Sandy Alexander launches MailPath, a direct mail app available on the Salesforce AppExchange. MailPath allows marketers to integrate direct mail into their digital platforms.
If you use Journey Builder to trigger digital communications, MailPath allows you to send direct mail as easy as e-mail.
“More and more of our clients across a multitude of verticals have been utilizing Journey Builder for triggered delivery of their digital communications but quickly recognized the gap of automating the delivery of direct mail,” explained Betsy Davis, EVP and national sales director at Sandy Alexander. “Understanding the importance of direct mail, we took this opportunity to provide the MailPath application as a solution to incorporate direct mail as another channel within their journey’s and improve their response rates.”
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