Screen GA has made the decision to withdraw its participation in drupa 2021 after considering the ongoing circumstances surrounding COVID-19, as well as the growing opportunities for virtual experiences.
“With both market and social conditions undergoing such drastic changes, Screen GA believes it is essential to accelerate timely communication with our customers and partners,” the company said in a statement. “We are continually creating both virtual and physical communication opportunities designed to ensure the best possible experience.”
“We will miss the innovation and excitement that are typically at the forefront of drupa,” said Ken Ingram, president of Screen Americas. “Given the current state of affairs, however, this choice is certainly understandable, as we fully endorse the safety of our employees and customers.”
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