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SinaLite installs Kornit Avalanche HD6 system


October 4, 2021
By PrintAction Staff

SinaLite installs a Kornit Avalanche HD6 system to increase its digital direct-to-garment production capacity. Since the onset of COVID-19 restrictions and global supply chain challenges, SinaLite has experienced a massive uptick in T-shirt orders, with the company estimating a 330 per cent increase in e-commerce volumes.

SinaLite also has a Kornit Storm HD6. These two systems will help the supplier accommodate the considerable increase in demand for its apparel.

“We originally brought in the Kornit Storm HD6 as we were drawn to the company’s efficiency, sustainability and high-quality output, while their single-step process gives us the ability to fulfill client orders quickly. We anticipated processing plenty of orders, but recent volumes have surprised us,” said Brian Meshkati, vice-president at SinaLite. “Our order volumes reached a level that required us to increase our production capacity to keep up with demand. Since the Kornit system was working efficiently for us, we decided to go with the Avalanche, enabling us to continue to deliver our customers a wide range of affordable, full-colour printing without order minimums.”

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“We believe on-demand production is the future of the apparel industry; whether your business was built on custom apparel or commercial printing, sustainable production and unlimited design capabilities are a natural fit for the e-commerce age, which continues to test suppliers’ agility,” said Chuck Meyo, president of Kornit Digital Americas. “SinaLite was prepared for market disruptions, had the technology it needed to adapt and thrive when demand shifted suddenly and used their own experience as a test case for expanding their end-to-end digital capabilities. The result has been a continuously rewarding experience for their partners, and a powerful return on investment.”