Smartpress launches digital Sleeking
March 26, 2021 By PrintAction Staff
Online printer Smartpress.com has introduced foil products created through an innovative Sleeking process. More flexible and vibrant than traditional foil stamping, their gold, silver and holographic Sleeking is elevating print materials with new, rich, luxurious bling.
Traditional foil stamping relies on bulky metal dies that can’t handle precision. Digital Sleeking, however, sticks foil to the ink, not paper, so it adheres to even the finest, most complex design details. The end result is a shinier, more vibrant and lustrous foil. (Think 24K gold compared to 10K.)
“The decision to move ahead with Sleeking as our primary foil method was a pretty easy one,” said Smartpress sales director Mike Lewis. “It provides creative flexibility, reduced costs and faster turnaround times to our clients. It also gives us the ability to foil much finer detail but, ironically, is also great for large solid areas.”
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