Smurfit Kappa developing new paper range for digital and flexo printers
July 19, 2018 By PrintAction Staff
Smurfit Kappa aims to bring digital innovation to the corrugated industry with its new range of multi-purpose paper suitable for both digital and flexographic printers.
The advancements in digital printing, including customized graphic design, Smurfit Kappa says, have delivered a range of benefits to customers including greater flexibility and an uplift in sales. For customers to fully avail of the potential that digital print holds for both packaging and Point of Sale displays, the printer should work hand-in-hand with the packaging material. This, Smurfit Kappa says, is why it made the decision to develop a new range of paper that can maximize the capabilities of digital print. The launch of the new paper is planned for later this year, the company says. One property of the new range is that it will be suitable for both UV and water-based digital print, while being compatible with traditional flexographic printers.
“To offer our customers the right graphic design with the right flexibility and quality, Smurfit Kappa has embraced digital printing,” says Lars Henriksson, VP Product Development, Smurfit Kappa Paper Division. “This new range of paper has performed very well in our beta programme tests and looks very promising. It will be another step forward on our journey towards digitalizing the paper-based packaging industry.”
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