BLUE Acquires Kodak Design2Launch

PrintAction Staff
May 10, 2016
By PrintAction Staff
Chicago-based BLUE Software, developers of the BLUE-branded Brand Lifecycle Management software-as-a-service, has purchased Eastman Kodak’s Design2Launch software and services business, which develops Brand Graphics Management technology.

BLUE Software explains the addition of Design2Launch (D2L) global brand customers solidifies its leading position in pharmaceutical, consumer products, retail and industrial chemical sectors. The company claims its SaaS platform is employed by more than 81,000 users and 3,100 companies worldwide.

In January 2016, BLUE Software purchased Viki Solutions of Victoria, British Columbia, which develops online proofing and real-time collaboration software. Afshin Mirmotahari, former CEO of Viki Solutions, became Chief Technology Officer of BLUE Software.

BLUE Software plans to integrate D2L with its existing operations acquiring all technology, IP, customer contracts and employees. “We are very pleased to welcome the Design2Launch team, customers and partners to BLUE,” said Stephen Kaufman, Chief Product Officer at BLUE Software. “D2L has been an influential force in the workflow space for many years.” Kaufman adds the company now has eight of the top 10 global pharmaceutical companies as BLUE customers.

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