By Jon Robinson
Solisco, one of Canada’s leading printers, is launching its new brand image today. Maison 1608 by Solisco, a creative agency specializing in content and design recently acquired by Solisco, was tasked with giving the printer’s brand image a new position as a high-end service provider of quality printing and mailing.
Self described as the third largest printer in Canada, Solisco was founded in 1991 and now has a team of more than 400 employees working at its Scott headquarters in the Beauce, as well as at Maison 1608 and its Solisco-Numérix division in Quebec City. Solisco recently announced a partnership with Toronto printer Trade Secret Web Printing.
Solisco prints 1.2 billion pages per month, binds three million copies and 600,000 books per week, and prints around 400 magazines, books, circulars, and catalogues every month with print runs of 5,000 to two million.
Solisco explains the new brand image highlights its founding principles, mission, and values: first, positioning Solisco as an expert, stressing the excellence and quality of its products; second, focusing on environmental sustainability and its longevity as a business; and third, bringing out the company’s customized service.
The logo Maison 1608 created is influenced by both the infinity symbol ∞ and press rollers. Solisco explains it can also be read as the letters CO, a reference to co-operation and collaboration among employees, clients, and partners.
Solisco’s new slogan, Creativity in Print, is meant to reference both printing on a surface and making a lasting impression, explains the company, emphasizing the role that paper plays in the world. The company’s new position is extended across various brand descriptions, based on the place that print occupies in everyday life: Inspiration in Print, Strategy in Print, History in Print, Discovery in Print, Beauty in Print, Approachability in Print.
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