July 26, 2019 By PrintAction Staff
Staples this week launched Staples Worklife, a quarterly magazine designed to spark conversation and serve as a resource among working professionals.
Staples Worklife was created as an extension of the Staples brand transformation introduced earlier this year and will be delivered in print and digital platforms.
“Put simply, our business customers are looking for ways to improve their worklives. They told us they want solutions to be more productive and connected at work,” said Marshall Warkentin, Chief Marketing Officer at Staples. “At Staples, we’re uniquely positioned to bring together solutions to millions of working professionals and to bring a sense of community to work. We’re here to better worklives, whether in an office or anywhere else — that’s why we’re introducing Staples Worklife.”
The inaugural issue includes an interview with author Daniel Pink who shares his tips on motivation mistakes and how to correct them. Additional articles include: “Under Pressure,” tactics for calming your company culture; “Making Peace,” a guide to managing workplace conflict; and a recurring feature called “The Decider,” a flowchart designed to help you answer the question, ‘do I really need to go to that meeting?’
The magazine’s initial circulation of 250,000 copies is targeted toward business customers, and is currently only being mailed in the U.S. Staples plans to launch an accompanying Staples Worklife podcast and e-newsletter later this summer. Following the premier issue, Staples Worklife will expand beyond a magazine to include events and a digital community, thus creating an environment for working professionals to connect through different mediums and share ways to create a more fulfilling worklife.
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