August 5, 2020 By PrintAction Staff
Durst North America has announced that Steve Lynn, director and GM of New Markets, will be leading its label and packaging division.
“When Steve rejoined Durst earlier this year, he immediately began to focus on label and packaging,” said Tim Saur, CEO and managing director, Durst North America. “So, this promotion has been the plan from the outset, and although all of our lives have changed due to the pandemic, and many may question why we would continue to invest now, the reality is Durst remains fully committed to labels and packaging – offering incredible products and a focus on increasing investment – unlike some other OEMs in the segment.”
As Durst expands its product offerings in the Digital Label segment with the new Durst Tau RSC series, Steve will work with the Durst Label Sales team to focus on sales strategies to ensure growth in the North American label market. This role will also see him build on relationships with finishing equipment and substrate partners to offer Durst Tau users the widest range of digital label and specialty packaging growth opportunities.
“Within the inkjet label market, the Durst Tau RSC is unrivalled in terms of speed, quality, colour reproduction and reliability,” said Steve. “I am very excited to have the opportunity to build a strong team who can help the North American market realize the potential of increased short & medium run label and specialty packaging production. We will also focus on helping converters with analog to digital production conversion that is now truly possible with the quality, speed and flexibility of the Durst Tau RSC platform.”
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