St. Joseph Communications has finalized an agreement to acquire Bassett Direct, which has long served as of Canada’s most advanced providers of direct marketing services and variable printing programs.
“We are thrilled to welcome Bassett Direct’s strong industry reputation, talent, knowledge and 22 years of experience to the St. Joseph organization,” said John Gagliano, President of St. Joseph’s Print Group. “Targeted, personalized direct marketing stands out as a powerful component in today’s marketing mix for brands to leave lasting, tactile reminders with their customers. We look forward to deepening our direct mail offerings with our customers and likewise, are excited to help Bassett Direct’s customers tap into St. Joseph’s interconnected solutions across all mediums.”
Rich Bassett founded Bassett Direct in 1994 and became one of North America’s leading figures in personalized printing and direct marketing programs. He is a recipient of the Canadian Marketing Association’s (CMA) Lifetime Achievement Award. With a focus on high-impact and personalized direct marketing campaigns, Bassett Direct produces oversized and multi-panel largest, self-mailers, pop-ups and custom formats. Clients include many of Canada’s leading financial institutions, advertising agencies, not-for-profit organizations and loyalty companies.
“We are extremely excited about joining the St. Joseph Communications family,” said Rich Bassett, President of Bassett Direct. “There is a strong fit between the two organizations and I am confident that our customers and employees will benefit greatly from an innovative printer that is also part of an integrated communications company.”
Driven from its Toronto Print Campus – the largest of its kind in Canada – and a network of cross-country print centres, St. Joseph’s annual output includes more than 200 million catalogues and magazines, and one billion flyers.
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