Sun Chemical and ScentSational Unveil SunScent
Sun Chemical teamed up with ScentSational Technologies, which develops scented packaging applications, to introduce SunScent coatings as a commercially printable coating line. SunScent allows printers to incorporate scent directly onto the packaging substrate that, according to the developers, stays inactive until consumers handle the package, trigger a release, and experience a product’s aroma.
Available for flexo, gravure and offset coating units, SunScent coatings can be applied directly onto packaging as a spot coating and done in-line. Stock scents are available for SunScent coatings, but custom “Signature Scents” can be developed for brands that want a unique scent associated with their product. SunScent coatings are available in food grade flavours, as well as fragrances.
Unlike traditional scratch and sniff labels, according to Sun Chemical, the desired scent is applied directly onto the primary packaging, including flexible packaging pouches and other tamper-resistant packages that consumers cannot open on the grocery shelf. The structure of micro-encapsulates in the coatings are designed to prevent premature breakage during the printing process while delivering scent release.
“A product’s scent or aroma can create anticipation and desire in the minds of consumers. If it smells good, they are confident it will taste good, or perform well, and they are more likely to purchase the product,” stated Bob Lorenz, Vice President of Business Development at Sun Chemical. “It comes as no surprise that the sense of smell is a differentiator that many brand owners would like to take advantage of. The challenge however, is intriguing customers with the scent while ensuring the packaging is tamper-resistant. SunScent coatings print the scented coating directly onto the package itself so the scent can be released by simply handling the product, rather than scratching.”