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Sun Chemical digitizes colour communication with GMG ColorCard

Sun Chemical has integrated GMG ColorCard into its colour matching services and will offer GMG ColorCard to their customers as a part of the SunColorBox solution set.

Visual colour references, or ink drawdowns, are an important part of the approval and print production process. Traditional practices for colour matching and reprints require specialized skills and depend on analog tools and processes. GMG ColorCard enables the digital production of colour cards based on the ink kitchen’s spectral measurement values.

Adding GMG ColorCard to the SunColorBox gives Sun Chemical customers the opportunity to create accurate colour references onsite, at their own location, thus reducing turnaround time and eliminating shipping costs.

Patrice Aurenty, business leader, Sun Chemical, said, “This partnership continues to build on our innovative set of tools. By partnering with GMG Color, Sun now offers a best-in-class solution to help customers automate colour communication, reduce lead times, improve colour consistency and get to market faster.”

GMG ColorCard is fully automated and easy to operate.

Marc Levine, director of business development, GMG Color said, “For the packaging supply chain, punctual and precise colour communication is critical. We believe that GMG ColorCard is the next evolutionary step in communicating colour expectations quickly and accurately. Our partnership with Sun Chemical illustrates that digital drawdowns are the new best practice for colour specification. Through this partnership, Sun Chemical customers now have a faster, more accurate way to specify colour and drive colour success.”

A packaging project often requires multiple ink drawdowns or additional colour cards to be produced later in the process. GMG ColorCard enables identical colour cards to be produced in minutes across multiple locations.