Jones Partners with Thinfilm for Smart Pharma

PrintAction Staff
January 05, 2016
By PrintAction Staff
Development by Jones and Thinfilm is to include the integration of ferrite shield labels with the NFC OpenSense tags, which will enable NFC to function on metalized packaging like blisters commonly used for cold/flu medication.
Development by Jones and Thinfilm is to include the integration of ferrite shield labels with the NFC OpenSense tags, which will enable NFC to function on metalized packaging like blisters commonly used for cold/flu medication.

Jones Packaging Inc., headquartered in London, Ont. as a global provider of packaging solutions for healthcare and consumer brands, has entered into a commercial partnership with Norway's Thin Film Electronics ASA (Thinfilm), which develops printed electronics and smart systems, including technologies for Near Field Communications (NFC).

Together the two companies will integrate Thinfilm’s recently branded NFC OpenSense technology into paperboard pharmaceutical packaging and, at the same time, develop what Jones describes as key manufacturing processes for its high-speed production lines.

Jones and Thinfilm will also collaborate to engage top global pharmaceutical companies to integrate the smart technology into Rx and over-the-counter product packaging. The Jones/Thinfilm smart packaging collaboration will be funded, in part, by grants from both the Swedish and Canadian governments.

Jones explains NFC OpenSense tags are thin, flexible labels that can detect both a product’s “factory sealed” and “opened” states and wirelessly communicate contextual content with the tap of an NFC-enabled smartphone. The tags contain unique identifiers, continues Jones, that make it possible for pharmaceutical companies to authenticate products and track them to the individual-item level using software and analytics tools. In addition, Jones explains the tags remain active even after a product’s factory seal has been broken, which enables both brands and medical staff to extend the dialogue with consumers and patients.

“Our strategy of developing printed electronics solutions for the healthcare market led us to this important collaboration with industry pioneer Thinfilm,” stated Chris Jones Harris, Principal, Strategic Initiatives and Alliances with Jones. “Thinfilm’s unique printed NFC solution addresses multiple needs within the pharmaceutical channel, particularly around product integrity and patient safety, and allows our customers to connect the world of physical packaging to virtual and dynamic content on the internet – it’s a very unique and compelling proposition.”

Thinfilm’s “Tag Talks First” protocol is described as a key feature of the NFC OpenSense tag and enables a read-speed that is up to 20 times faster than conventional NFC solutions. The companies explain this makes NFC OpenSense an ideal technology for use within the high-speed, high-volume production lines found in Jones’ manufacturing facilities.

The work conducted by Jones and Thinfilm will also include the integration of ferrite shield labels with the NFC OpenSense tags. Jones explains this will enable the NFC technology to function on metalized packaging, such as blisters commonly used for cold/flu medication. The company states this is perfectly aligned with its contract packaging capabilities in the area of customized blister packaging solutions for solid dose products including tablets, caplets, capsules and gel caps.

“Jones has been in business for well over a century and is a trusted partner to many of the most recognized global pharmaceutical and consumer brands,” said Davor Sutija, CEO of Thinfilm. “We are very excited to be partnering with a true innovator in the packaging industry and look forward to helping them deliver this leading-edge NFC solution to the pharmaceutical space.”

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