HP Enhances WallArt Suite

In January at the Heimtextil exposition in Germany, HP Inc. introduced its next generation HP WallArt Suite as a Web-to-print tool designed to help small- to medium-sized printing companies involved in the decoration space.

The WallArt technology was created exclusively for HP’s line of Latex printers. It features what HP describes as an improved interface, updated dashboard design to better manage customer orders, easier Web integration, four free HP Wall decoration Web apps, and access to different content sources like Fotolia, Pattern Design, Instagram and Dropbox.

The HP Latex 310 and Latex 360 printers include third-generation HP Latex technology for proofing interior decoration applications like home textiles, while the recently introduced HP Latex 3500 Printer allows for unattended operation with heavy-duty roll-handling and 10-liter ink cartridges.

“Our PSP customers have told us they want easy-to-use, affordable, intuitive software that makes printing and communication with their customers easier,” said Joan Perez Pericot, Worldwide Marketing Director, HP Inc. “With the new HP WallArt Suite, PSPs and their customers can manage everything from design to order information in real-time online.”