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The AIIM Group acquires Prime Data

July 18, 2022  By PrintAction Staff

AIIM Holdings, a provider of omnichannel marketing communications solutions, acquires Prime Data, a provider of sustainable marketing communication solutions.

The Prime Data service offering will strengthen the integrated automated direct mail platform offered by AIIM.

“This acquisition will enable AIIM to accelerate its omnichannel customer communication management platform vision and further fuel the growth and success of our clients to attract new clients, grow, retain, and re-engage with existing ones,” said Patrick Masset, CEO of AIIM. “Prime Data instantaneously adds data and workflow management experts to our team, increases production capacity for our respective customers, and enables us to leapfrog our efforts to provide our valued customers with sustainable carbon-neutral direct mail solutions.”


Together the companies will merge their efforts under one roof and continue to provide clients with exceptional service out of Aurora, Ont.

Steve Falk, the president of Prime Data, will join the AIIM leadership team as VP of partnership and sustainability.

“This merger will greatly improve opportunities for our clients. There is a shared focus on client satisfaction, sustainability, and cutting-edge, high-quality printing technology. It is a natural fit after many years of working together as partners,” said Steve Falk.

The Prime Data acquisition is AIIM’s first transaction since the growth investment made by Vegvisir Capital in May 2022, and the company plans to aggressively pursue M&A moving forward.

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