Torstar Corp., one of Canada’s largest media companies and publisher of the Toronto Star, the country’s largest metro daily newspaper, has merged the online coupon and flyer sites of Save.ca and Flyerland.ca.
As a result, the company, through its Metroland Media Group, has re-launched Save.ca, which began in 2000 and is now visited by more than two million Canadians on a weekly basis. The company claims Save.ca provides access to the most comprehensive offering of online savings of popular brands and digital flyers from retailers across the country.
“For the first time in Canada, one site will bring together savings through coupons and flyers, and with our new shopping list option – the only one of its kind in Canada – we streamline the online deals and purchasing process – something no other site does for Canadians,” stated Doug Guan, Director, Digital Retail, Save.ca.
The re-launched Save.ca Website, according to Torstar, now links brand deals to retailer locations to streamline the shopping process. The new site also features a printable shopping list option to organize savings from all featured retailers and brands. Users can also decide to print deals on the spot or mail a hard copy to their mailbox.
Torstar provides the following Save.ca user statistics, based on a February 2013 survey of 1,395 male and female Canadians between the ages of 25 and 54:
More than 50% have used more than 30 online coupons in the past year,
More than 90% use coupons as new product trials before becoming a loyal shopper,
More than 75% of users who have tried a new product with an online coupon continued to buy the product,
More than 90% of users share their online savings with friends and family, and
More than 95% of users have purchase a product form a difference brand because of an online coupon offer.
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