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Transcontinental Buys Majority Stake in Redux Media

TC Media, a division of Transcontinental, has acquired a majority stake in Toronto-based Redux Media, an online advertising network.

Redux Media delivers over 12 billion impressions monthly to 80 million unique online visitors. It carries advertising across 2,500 websites, aggregated into 15 categories. It allows advertisers to get their message across on so-called “brand-safe” sites, meaning the message on those sites are aligned with the advertisers’ values.

“We are eager to start our relationship with Redux Media,” said Dominique-Sébastien Forest, Vice President, National Digital Solutions, TC Media. “This new partnership offers a strong unique proposition to our customers by providing access to Real-Time bidding (RTB), private exchange and arbitrage advertising platforms with cutting-edge network capabilities to better serve advertisers and agencies.”

According to an industry report, Redux Media is the fastest growing advertising network for the Canadian market in the past year, growing some 64 percent.