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Transcontinental Closes Boucherville and Buys Vortxt


November 2, 2010
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Montreal-based Transcontinental Inc. last week announced plans to close its Boucherville, Quebec, printing plant on December 17, 2010, which will result in laying off around 180 employees.

“Over the past several years, Transcontinental has invested heavily in new printing technologies that have made it significantly more efficient and augmented its production capacity,” said Jacques Grégoire, Senior VP, Magazine, Book and Catalogue Group. “Today, because of the major structural changes in the printing industry that have led to decreased demand in certain niche markets, Transcontinental is faced with overcapacity in the book, catalogue and magazine segment of its print network.”

On November 1, Transcontinental announced the purchase of Vortxt Interactive, for an undisclosed sum, in an effort to build up its recently introduced Marketing Communications Sector. The move follows the company’s Lipso Mobile acquisition from earlier this year.

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“Every day we work with our customers on analyzing, executing and deploying marketing strategies that are built on personalization and new communication platforms. The acquisition of Vortex Mobile fits in perfectly with this approach,” stated Christian Trudeau, President of Transcontinental’s Marketing Communications Sector. Today, Transcontinental’s digital platforms deliver content through more than 150 Websites.

Founded in 2004, Vortex Mobile has 37 employees who, along with Vortex co-founder, Brady Murphy, will join the 900 employees in Transcontinental’s Marketing Communications Sector. Murphy’s new position will be VP of Sales, Mobile Solutions.