Transcontinental Combines Media and Interactive Operations
Montreal-based Transcontinental, continuing with its strategy to provide multi-platform marketing services, is combining its Media and Interactive divisions into a single sector, under the Transcontinental Media name.
The new operational structure will be led by current Transcontinental Media President, Natalie Larivière, who has been developing Transcontinental’s digital products and services since 2006. As well, Christian Trudeau, President of Transcontinental Interactive, will be leaving the organization on October 31, 2011.
The sector will now be responsible for products and services in publishing, distribution, data analytics and management, as well as interactive marketing solutions (mobile, digital promotions, etc.) and digital media.
“After three years of developing our interactive marketing products and services, it became a natural step to provide our customers with an integrated offer by grouping them in our media operations,” stated François Olivier, President and CEO of Transcontinental. “Supply and demand in the marketing communications industry has changed rapidly, reflecting the ever-growing presence of communication channels such as mobile technology and social media. In this new environment our customers want to reach their target customers more effectively by using a combination of media, digital and interactive solutions.
“Concretely, the reorganization of our digital activities and interactive marketing solutions will make it easier to market our products and services and emphasize our offer on the various communication platforms, while continuing to deploy our other media and printing products.”
Transcontinental states that its digital activities and interactive marketing solutions now generate more than $175 million in revenues on an annualized basis and employ some 1,000 people in Canada and the United States.