Transcontinental Launches Flyer Portal
Transcontinental Media today announced the launch of Dealstreet.ca, which the company describes as an online flyer portal that delivers tailored retail offers to consumers. Dealstreet.ca lets users browse current retail offers and promotions online, and it creates personalized results based on postal code, as well as by specific search categories.
These search categories are grouped by product or service, brand, or retailer, and can include more specific local, retail topics like “home improvement” or “babies and toddlers.” According to Transcontinental, users can further personalize their search and build shopping lists, print coupons, and elect to receive notification of future offers from retailers.
The site also features complementary content from Transcontinental publications like Canadian Living, Style at Home and Homemakers.
“Dealstreet.ca builds on the strength of retail flyers, which have traditionally played a significant role in the shopping habits of Canadians,” stated Alain Courville, General Manager, Transcontinental Media. “A recent industry survey showed that a large number of Canadian consumers want to use the Internet to research information before heading to the stores. Dealstreet.ca delivers information about special offers, new product information, and even inspiration for the weekly family menu from wherever the Internet is available.”
Dealstreet.ca was developed in partnership with Conversys, a Transcontinental company which provides services for retailers to extend their print flyer content online. The coupon application is an extension of the Transcontinental Media Clip n’ Save group.