By PrintAction Staff
By PrintAction Staff
Fleet graphics specialist Turbo Images has created a ‘rolling tribute’ to frontline workers in the form of 15 vehicle wraps on trucks travelling across North America to thank truck drivers and other essential workers amid the COVID-19 pandemic.
The wraps appear on trucks that are owned and operated by Turbo Images’ customers including SGR Trucklines, Penner International, C.A.T., Groupe Morneau, Highlight Motor Freight, Salvation Army, Manac, Parmalat and Fruit et Legumes Gaetan Bono. Turbo Images partnered with Big Rig Wraps and 3M to create the vehicle wraps.
“Truck drivers are frontline heroes who have kept our store shelves stocked and the economy moving during the pandemic,” said Pier Veilleux, president and CEO of Turbo Images. “They have risked their own health and safety and experienced isolation, with long hours on the road compounded by necessary physical distancing. We are incredibly grateful for their work, and we hope our messages of support lift their spirits and those of all frontline workers.”
Turbo Images used its expertise to produce vehicle wraps with colourful imagery and messages, including, “We appreciate you. We see you. We thank you for your contributions,” and, “Thank you, drivers!”
The design was dreamed up by Turbo Images, featuring different themes for the variety of frontline workers. The goal was to support the transportation market and convey a message of hope and gratitude.
“Much of the time, people don’t think about how fundamental the transportation sector is to our society and our economy,” added Veilleux. “If the transportation market stops, most of what we rely on just wouldn’t be available. Drivers connect our cities and communities, and they have faced substantial challenges over the past five months. Turbo Images is part of a strong community standing in solidarity with the transportation profession, and we’re proud to honour these essential workers in this way.”
Click here to view the installation of the fleet graphics: https://www.youtube.com/watch?v=MFQnjqX___g.