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Two more printers join Pack4Good initiative ahead of Black Friday


November 26, 2020
By PrintAction Staff
Photo: Ketut Subiyanto via Pexels.

Ahead of Black Friday, the world’s second-largest shopping day, 22 brands including printers Hemlock and Re-Leaf have joined Canopy’s Pack4Good to tackle the extensive impact paper packaging is having on the world’s forests, biodiversity and climate.

Other brands that have most recently joined the commitment include Lush Cosmetics (North America), Beauty Kitchen and Stitch Fix. With these new companies joining the commitment, Canopy is now working with a total of 126 brands, including several other printers, to develop “holistic, innovative packaging solutions through the Pack4Good initiative to reduce waste and keep forests standing.”

“There’s no longer any need to use the last of the world’s Ancient and Endangered Forests to ship and wrap everyday products,” said Nicole Rycroft, executive director of Canopy. “In this turn-around decade for our planet, the companies that are joining Pack4Good are demonstrating the leadership that must be taken to tackle paper packaging, and scale up low-impact alternatives. What better time to strengthen this movement than on the eve of one of the world’s busiest shopping days.”

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Companies that have partnered with Pack4Good are committed to ensuring that by the end of 2022, all their packaging is: free of ancient and endangered forests; designed to reduce material use; maximizing recycled and alternative next-generation fibres; and using FSC-certified wood when virgin forest fibre continues to be used.

Canopy launched Pack4Good in October 2019. The initiative partners include fashion brands, personal care brands, printers and telecommunication companies, as well as next-generation solution providers.