A worldwide manufacturer of metallized and holographic materials, Unifoil Corp. launches a new corporate logo as the first phase of a re-branding campaign largely focused on the company’s environmentally progressive materials. Unifoil is an FSC-, SFI- and PEFC-certified company. Unifoil specializes in the development of non-laminated film-free metallized materials for packaging and specialty printing.
“Unifoil’s brand values are more relevant today than ever before,” stated Joseph Funicelli, President and CEO. “We have always been at the forefront of material innovations and mindful of how our choices affect the environment, society, and the bottom line.”
Founded in 1970, Unifoil – in the 1990s – introduced its recyclable Unilustre metallized papers and boards, which is technology now being used with plastics in the form of the patented and patents-pending Ultralustre, which is recyclable and re-grindable. Both Unilustre and Ultralustre are made without solvents, according to the company, and require relatively less energy to manufacture.
Unifoil’s new logo was designed by Morello + Company, whose principle, Tony Morello, explains that “visual interest” was added to the logo by transforming the O in “UNIFOIL” into a unique symbol. “It stirs the viewer’s imagination, inviting him or her into Unifoil’s rich creative legacy. It could be a star, a flower, the Earth, even a target, all of which have the power to resonate with Unifoil’s diverse markets,” stated Morello. “I think the circle-like shape is also symbolic of the collaborative nature of the Unifoil team.”
Morello continues to explain that the logo uses a hint of a reflection of the Unifoil name to acknowledge the “shimmering mirror-like characteristics” of the Unilustre and Ultralustre materials.
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