Unisource Canada Inc. has rebranded its Mondrian-Hall division under the name Unisource Wide Format, which the company describes as one of the country’s largest distributors of wide-format printers, supplies and technical services.
Mondrian-Hall was purchased by Unisource Canada back in 2009 and the company feels the new name better positions its expansion into the signage and photo printing markets.
Supporting the rebranding strategy, Unisource Wide Format is launching a new private label brand, called SelectSource, from which the company will sell display medias for applications like banners, posters, signs, interiors, photography, POP displays, decals, engineering drawings and fine art.
“The SelectSource line will be the new focus which will complement our existing media line,” said Sandra Ondas, Marketing Manager for Wide Format Media. “The range of products within the line is extensive and includes aqueous, solvent, UV-cure and latex compatible products such as photo paper, scrim banner, window perforated vinyl, mesh, display film and xerographic papers.”
Unisource Canada, under the direction of President Dan Barbagallo, operates 18 locations across the country.