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UPM Raflatac brings label liner recycling program to Canada


December 11, 2018
By PrintAction Staff

Global provider of pressure sensitive labeling solutions UPM Raflatac has expanded its RafCycle recycling solution to Canada and the United States, explaining that printers, converters and brands in the region can now give new life to their self-adhesive label waste that would otherwise be landfilled.

UPM Raflatac collects the paper and PET liner waste from its RafCycle partners and recycles it into new materials, a key concept in the circular economy and an important part of UPM Raflatac’s approach to labeling a smarter future beyond fossils, it explains.

“Our RafCycle program proudly boasts more than 120 partners worldwide, and we are honored to bring this solution to sustainability-minded brands in North America who are looking to join us in labeling a smarter future by reducing their label waste,” says Juha Virmavirta, Director, RafCycle Solutions, UPM Raflatac. “We invite any brands looking to achieve their sustainable packaging and zero waste targets to contact us to learn more about how our RafCycle solution can benefit them.”

UPM Raflatac also announces that it has partnered with Sustana and Kal-Polymers to recycle the paper and PET label liner waste from its RafCycle partners.

“Sustana is pleased to support the innovative RafCycle program and to be part of the circular economy, by renewing fiber that is often landfilled, and turning it into new paper and tissue products,” says Jay Hunsberger, Vice President, Pulp Sales and Marketing, Sustana.