Building on its September 2013 launch of FreeFlow Core, Xerox is now introducing FreeFlow Digital Publisher in Canada as a means of extending print publishing into digital publishing from a single workflow platform.
FreeFlow Core, with its Web-based architecture, is a modular and scalable central workflow system, which includes the ability to drive Web-to-print and automate finishing work. The integration of Xerox FreeFlow Digital Publisher allows users to prepare and route files to their Xerox press for printing or to send digital versions of the same project through Web browsers or mobile apps that can be downloaded from Apple iTunes Store, Google Play or the Amazon App Store.
Developed in partnership with GTxcel, FreeFlow Digital Publisher users can produce electronic versions of print campaigns but with the inclusion of video or audio, while also tracking readership through built-in analytics. Content processing software within FreeFlow Digital Publisher automatically prepares the PDF job to create digital publications for mobile apps, Web browsers, social media and other digital channels.
The software allows users to manage each publication with an included dashboard, in order to manipulate placement of rich media, restrict access, manage email subscriptions and push notifications, and more. Analytics are included to provide customers with metrics like readership, open rate reports, app tracking data, and clicks by platform.