Heidelberger Druckmaschinen AG is realigning the manufacturing of its postpress equipment through a new OEM partnership with Masterwork Machinery Co. headquartered in Tianjin, China.
Heidelberg states production of postpress equipment at its German manufacturing sites is no longer competitive under the new market conditions. The company’s postpress in Germany are to be discontinued, except for production of folding machines at its Ludwigsburg site, a city in Baden-Württemberg, Germany, about 12 kilometres north of Stuttgart.
Postpress packaging products and solutions will in the future be developed and manufactured by the new Chinese OEM partner Masterwork Machinery with Heidelberg retaining responsibility for sales and service activities.
For postpress products in the commercial-printing area, Heidelberg will only continue to market its existing folding machines and cutters, therefore not affecting business with Polar technology. Swiss company Müller Martini will take over service activities for installed equipment from the discontinued series.
“The competitiveness of postpress product lines at Heidelberg was limited, so these activities are being placed on an entirely new footing,” stated Heidelberg CEO Gerold Linzbach.
These measures are to result in the closure of Heidelberg’s Leipzig site and a reduction in the company’s workforce at Ludwigsburg and Wiesloch-Walldorf sites. A total of around 650 employees worldwide will be affected.