Domtar Corp. of Montreal sold its five millionth tonne of Forest Stewardship Council (FSC) certified uncoated fine paper, branded as EarthChoice, a first for the North American market.
Domtar also became the first company in North America to offer FSC-certified copy paper in 2005 and continued to develop partnerships with environmental organizations like Rainforest Alliance and World Wildlife Fund.
“The Rainforest Alliance Certified seal and the FSC logo featured on EarthChoice products assure consumers they are supporting healthy forests – crucial for clean air and water, carbon sequestration and wildlife habitat,” said Tensie Whelan, President of Rainforest Alliance. “With over five million tons of EarthChoice product sold, this is a prime example of sustainability making good business sense."
EarthChoice now accounts for more than 20 percent of Domtar's total paper sales, covering printing sectors like publishing, converting, commercial and specialty uses.
“We are losing forests at a rate of eight football fields every 10 seconds,” said Linda Walker, Director, Global Forest & Trade Network-North America, World Wildlife Fund. “One of the best things that can be done to address this dramatic statistic is to put FSC products on the shelves. Domtar is a leader in this."