SmartSoft Launches PressWise in Canada

PrintAction Staff
November 25, 2014
By PrintAction Staff

SmartSoft of California, which develops workflow solutions for the printing, postal and data quality markets, announced the Canadian launch of its PressWise print management platform.

PressWise is a cloud-based MIS and print automation platform that includes Web-to-print Storefronts, Estimating, Order Management, Production Automation, Shipping and Fulfillment, and Mail Processing. This is the first time that the service has been launched outside of the United States.

“Expanding your offering into other countries can take a lot of resources, both in planning and execution, whereas our focus has been on developing and refining the core PressWise product itself...,” said Eric Wold, VP of SmartSoft. “We have been following a clear product roadmap over the past few years, building our team and enhancing the service we offer.

“We have now reached the point where we are looking at other markets that PressWise can serve and Canada is the next logical step for us. We already have a Canadian office, and have been selling and distributing our mailing software and address quality products there for many years, so are familiar with the market.”

The latest version of PressWise includes a new Reporting Engine for designing reports within a browser, in addition to a suite of pre-built standard reports, as well as new drag-and-drop Job Scheduling functionality. Automatic Scheduling provides insight into Resource Constraints that sales teams require.
SmartSoft also recently introduced SmartAddresser version 5 as a list management and postal software solution, first developed in 2008. It includes Address Correction and Postal Presorting, and options like Change-of-Address processing, Geocoding, Mail Tracking and more. Updates for SmartAddresser 5 include the Mail Tracking capabilities in its MailSpotter module.

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