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virtual.drupa: More than 2700 minutes of knowledge transfer

March 10, 2021  By PrintAction Staff

Photo: Maxmilian BeckPhoto: Maxmilian Beck

From April 20 to 23, 2021, the conference area of virtual.drupa will feature a “top-class,” English-language program focusing on artificial intelligence, circular economy, connected consumer and platform economy. Industry experts, brand owners and speakers from vertical markets will provide valuable knowledge transfer through best cases, keynote speeches and panel discussions. Two parallel live streams will offer visitors the opportunity to participate flexibly in the conference presentations between 10 am and 6 pm CET. For participants around the world, these will also be available 24/7, on-demand in a video library.

Keynotes every day
The conference program will kick off with keynotes from three speakers on each of the four days: Two presentations by Wall Street Journal bestselling author and consultant Michael Gale will focus on artificial intelligence. As the author of The Digital Helix, he will share where companies can use digital potential, how to make it accessible to everyone and how to activate business growth with the help of AI. In his keynote speech, James Sommerville from Great Britain will illustrate the importance of product design in driving innovation and fostering growth. Sommerville played a key role in the iconic Coca-Cola brand design, is revolutionizing business and corporate goals and will inspire the print & packaging community with his creative approaches at virtual.drupa. On World Earth day, Gabrielle Walker will address sustainability issues. The lecturer, author and climate expert will discuss global challenges with a special focus on sustainability, energy consumption, circular economy and climate change. As a strategist, she advises companies on topics such as future investments and process optimization, as well as on the effect of changing business models on a company’s corporate identity, its external impact and acceptance.

Presentation content
The morning keynotes will be followed in two streams by the English-language daily program of the five drupa special forums—drupa cube, touchpoint packaging, touchpoint textile, drupa next age and 3D fab+print, which will be accompanied by a professional team of moderators. The forum speakers will highlight relevant content and growth potential in the various sectors, focus on global trends and provide insights.


Individual scheduling
Visitors can organize their participation in virtual.drupa by getting an initial overview of the conference program as well as the exhibitors’ product offerings and presentations. They can add relevant conferences, exhibitors and live web sessions to their personal agenda in order to make their visit of the virtual event as efficient as possible.

The conference program will be published shortly at Participants can register for virtual.drupa free of charge at More than 6000 visitors from 130 countries have already registered.

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