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Virtual.drupa provided vital stimulus to global industry

Virtual.drupa made history as the first digital version of the leading global trade fair for printing technologies. It took place from April 20 to 23, 2021.

The virtual event bridged the gap between the previous show and the forthcoming face-to-face event in 2024.

More than 210 exhibitors from 35 countries, as well as team participants from global subsidiaries presented their product portfolios and innovations within the online showrooms and over 119 live web sessions took place with an average of 140 participants. Additionally, a comprehensive conference programme offered 113 presentations on key issues as well as global megatrends and their impact on the industry. Other indicators, such as a total of around 600,000 page views and 45,000 unique users, further underline this. International visitors from 155 countries made up more than 82 per cent of the total number, highlighting the fact that virtual.drupa has been able to provide access to potential customers on all continents.

“Virtual.drupa was implemented in order to maintain contact within the industry during the pandemic. The numbers demonstrate that we have achieved this,” said Erhard Wienkamp, COO at Messe Düsseldorf. “Virtual.drupa enabled exhibitors and prospective customers to reinforce their networks, generate new leads and gather incentives for their corporate targets.”