November 3, 2018 By PrintAction Staff
Wallpaper Ink has installed a second Roland VersaEXPRESS RF-640 printer, running it around the clock to cater for the ever-increasing demand for bespoke wall murals.
“The buzz around murals has been growing for over six years,” says Scott Evans, Managing Director of specialist wall mural manufacturer Wallpaper Ink. “There’s a kick-on effect; when people see one they want one of their own. Wallpaper is back in fashion generally and that combined with a demand for personalization means a thriving market. People want their homes and businesses to be unique.”
Based in Pontypridd, Wales, but serving customers entirely online, Wallpaper Ink runs its two Roland VersaEXPRESS RF-640 inkjet printers and Roland cutting systems 24 hours a day to produce made-to-measure wall graphics. Customers – around 30 percent commercial and 70 percent private – can choose their mural image from over 40 million options from Wallpaper Ink’s website, plus their preferred material and dimensions.
The mural specialist can turn around an order in hours, offering next-day shipping for orders placed before 3 pm, it explains. This has been reduced from 1 pm since the installation of the first Roland printer, which Evans says ticks all the boxes for his business.
“We now have two VersaEXPRESS RF-640 printers. We went with the same printer as we were so happy with the previous one and the return on investment we made from the machine was extremely good for us. The new RIP software is also good, improving print times and increasing our margins further. We have new printer running around the clock to keep up with our increased demand for wall murals.”
Evans adds his favourite feature of the RF-640 is the take-up unit. “The accuracy on running roll-to-roll is great. This is good for us as it means less chance of error when moving the wallpaper onto the cutting machines. Also the print speed is really good – an average mural is 3 m wide by 2.2 m high, and that can be completed in three hours. We really are running 24 hours a day.”
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