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Werosys rebrands as Refine Finishing

March 4, 2019  By PrintAction Staff

Denmark-based machine manufacturer Werosys ApS is rolling out a new company brand name, Refine Finishing, across all platforms starting this month.

Alongside the new company name, redesigned brand identity, and complete product overhaul, Refine Finishing is also restructuring and presenting a strengthened leadership team, spearheaded by CTO and Founder Bjarke Nielsen, and new Managing Director Henrik Haagensen. Furthermore, the company is presenting a global expansion of its sales and service network, now represented in multiple showrooms across the globe and with a global team of service technicians standing by to assist current and future Refine product owners.

“The baseline of Refine’s production is the digital domain. The company designs machines with a clear focus on automation through Industry 4.0, Cloud computing, and Internet of Things. This allows for real-time monitoring of machines, full remote control through existing network infrastructures, and consolidation of machine and job data in the cloud. Data is used for problem-solving, preventive maintenance, and machine efficiency reports, to name a few,” according to a press release from the company.


At Flexo & Labels 2019 running March 19-21 in Sao Paulo, Brazil, visitors will get the first glance at the new Refine Compact product line, designed to be a user-friendly converting solution, with a handful of options. Refine Compact is one half of the streamlined product program which also features the Refine Creative line, a modular solution that was developed with custom configurations to help meet a printer’s production needs and requirements.

“With new structural changes, investments, and product lines, we saw it as a natural development to rename the company and create a brand new visual identity. We landed on Refine – The clever way to convert, and we are really excited about it. Refine is what we do – improve and perfect labels and flexible packaging with intelligent converting and finishing solutions. Moreover, Refine is who we are – free in our approach to converting, rid of unwanted processes, and focused on crafting the solutions that work for our customers,” says Nielsen.

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