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West Michigan Tag & Label brings 1200 dpi technology to Michigan with Durst RSC E


February 18, 2022
By PrintAction Staff

Knowledge, extensive product offerings, and industry leading equipment has positioned West Michigan Tag & Label (WMTL) as a leader in the label market. Ready to expand their offerings, WMTL partnered with Durst to bring the first Durst 1200dpi RSC E to Michigan.

With maximum print speeds of 170 ft/min (upgradeable to 262 ft/min) and 1200 dpi native resolution, the RSC E provides the highest quality available in today’s market. Up to eight colour options are available, and high opacity white ink delivers a smooth white, which is suitable for printing on metallic and clear materials.

“We did an intensive search of the leading digital equipment available in the market and Durst was the only supplier who could match all the criteria we had set forward,” said Richard V. Rice, CEO and president of WMTL. “The stunning print quality of the 1200 dpi, with inkjet nozzle compensation feature and an excellent workflow software will continue to set WMTL apart from the competition.”

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Steve Lynn, director, Label & Packaging for Durst North America, said, “We are delighted to partner with West Michigan Tag and Label and look forward to many years of success for their business.  Throughout the sales process we were challenged to prove all of our capabilities and learned that West Michigan Tag and Label are striving to provide the best available solutions for their customers.  We look forward to seeing how the introduction of 1200 dpi quality helps them gain new business.”