Westkey Graphics Purchases Xerox White Dry Ink for iGen 5
September 11, 2017 By PrintAction Staff
Westkey Graphics, one of western Canada’s largest privately owned printing companies, purchased White Dry Ink for the fifth station of its Xerox iGen 5 press at PRINT 17.
With this addition, WestKey Graphics becomes the first print provider in North America to have all five ink options for the iGen 5’s fifth station, enabling the company to take on new applications that replicate client brand colours.
Alfie Karmal, President and CEO of Westkey, explains the company previously relied on offset for colour matching. Additionally, some he explains some clients had a preference for more matte-quality finishes, which meant jobs needed to be outsourced. At Westkey, demand was also high for weighted stocks in the production of short-run, point-of-sale materials and packaging.
With the I Gen 5, Westkey explains it will be able to produce digitally printed folding carton packaging, such as gable and wine boxes, as well as flexible labels and high-end point-of-sale pieces with full variability. Along with digital colour accuracy, the fifth station allows for matte-finish options, short-run flexibility and the use of thicker stock materials, and additional orange, green, blue, Clear Dry Ink and White Dry Ink capabilities.
“We are excited to be investing in the innovative technology behind the iGen 5 and White Dry Ink. Now, we’ll be able to continue our leadership in the market. This technology, along with our partnership with Xerox, allows us to do more work in digital than we previously did on offset,” said Karmal. “We’re able to lead our market in short-run packaging and now have the means to grow our business with existing customers, by offering more innovative applications.”
Introduced at PRINT 17 in Chicago, White Dry Ink will be available for installations beginning October 2, 2017.
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