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Wide Open Throttle Graphics installs TrueVIS VG2-540 to expand capacity


November 18, 2020
By PrintAction Staff
Wide Open Throttle Graphics owner Chris Thiessen credits his Roland DG VG2-540’s expanded ink gamut for making it easy for him to hit specific brand colours.

Founded in 2019, Wide Open Throttle Graphics was just gaining steam before the COVID-19 pandemic. The Alberta home-based startup was initially using a Roland TrueVIS SG-540 to wrap snowmobiles. With a machinery investment, the business grew from just one customer to a full-service shop offering a range of services to a significantly wider customer base.

“That machine served me well, so with my workload growing, I decided to upgrade to a TrueVIS VG2-540. That’s when things began to change dramatically,” said Chris Thiessen, owner of Wide Open Throttle Graphics. “Soon I was able to open a full-service shop offering not only snowmobile wraps, but also wraps and graphics for motocross bikes, personal cars and trucks, and fleet vehicles.

As with many other businesses, COVID-19 caused challenges for the relatively new Wide Open Throttle Graphics. “When the pandemic first hit, our revenue stopped for a short time,” he said. “That was incredibly tough, but business has really picked up since then.”

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In his line of work, Thiessen added how important colour accuracy has been. “When it comes to doing graphics that keep customers coming back, it’s crucial to hit specific brand colours like Honda Red, Ski-Doo Octane Blue and KTM Orange,” he noted. “The colour-matching capabilities of the TrueVIS VG2, as well as the unbelievable vibrancy and detail of the prints, have been key factors. I’m confident we have the tools we need to thrive under any circumstances.”