Worldcolor has launched a new online service which will allow publishers to easily re-purpose existing content into new publications across different media. Called the Worldcolor Custom Publishing Engine, it is a project in conjunction with Mark Logic Corporation.
Using XML, the new application ingests and identifies numerous types of content (text, photographs, video and audio) from various sources and native file types. The software will then allow publishers to “mash up” content and create new publications to be delivered in print, on e-book devices such as the Kindle or in PDF.
Kevin J. Clarke, President Worldcolor Publishing Services Group, stated: “The launch of the Worldcolor Custom Publishing Engine is a key step in the strategy of our Publishing Services Group. We are making content portable, enabling publishers to monetize content across titles, and across their book, magazine, directory, and rich-media assets. We are committed to leading the way toward new revenue models for the industry.”
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