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Xerox Calculates ROI of VDP


April 19, 2010
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Xerox has announced that it is introducing a new software package which will allow users to track as well as predict the effectiveness of a direct-mail campaign. ProfitQuick Direct Marketing ROI Planner is the latest addition to Xerox’s ProfitAccelerator portfolio.

“I’ve seen a few ROI calculators, but never one this complete for
customized campaigns, or one as easy to use,” said Bob Pente, President of Wired Pente Inc., a Toronto-based marketing and advertising
firm. “It takes the benefits that marketers have been touting for years
and turns them into a quantifiable resource that makes it very easy to
tell the story. It’s a fantastic tool for marketers.” 

Information such as the number of mail pieces, cost per piece, and
revenue per item or service sold is put into an online calculator. In
turn, print providers and marketers receive financial data that can
drive new business or convert an existing customer’s static campaign
into a more targeted, personalized approach.

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Xerox, at the same time, has also introduced two other tools to help its users. ezBusiness Planner allows printing companies to generate a 5-year plan based on customized production volumes and equipment on the floor and Xerox’s Wide Format Essentials Kit is a tool to plan and run a profitable wide-format printing business.