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Xerox pulls out of Drupa 2024

October 2, 2023  By PrintAction Staff

According to several media reports, Xerox has decided to not exhibit at Drupa 2024. Held bi-annually Drupa is one of the biggest trade shows for the printing industry.

A Xerox company spokesperson told PrintWeek, “As our business continues to evolve, we remain committed to investing in our production print clients, partners, and prospects, but have decided to not exhibit at Drupa 2024. We thank the conference organizers for their years of support and for continuing to bring the print industry together. Print remains an important part of our business, and we will continue to support our network through thought leadership, Xerox-led global events, new product innovations, and client-centric trainings and demos.”

Xerox’s decision means that Drupa’s organizers Messe Düsseldorf now have to rejig the exhibit halls.


In response to Printweek’s request for comment, Sabine Geldermann, director of Drupa and Portfolio Print Technologies at Messe Düsseldorf, said, “Xerox has decided to cancel its participation in Drupa for next year. This is a decision we regret very much.

“However, some of the space previously occupied by Xerox has already been taken, and we are very confident that we will be able to reallocate this much sought-after spot in the near future.

“Drupa 2024 will be a successful and relevant platform for the global industry due to the participation of key players and technology leaders, the impressive product range and the high level of internationality.”

Drupa runs from May 28 to June 7, 2024, at Düsseldorf, Germany. Ticket sales are ongoing.

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