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XMPie donates cross-media solution to Ryerson GCM

January 14, 2019  By PrintAction Staff

Photo: Getty Images

Software provider XMPie has donated its PersonalEffect TransMedia solution to Ryerson University’s School of Graphic Communications Management (GCM), a Toronto, Ont., graphic communications school with 640 full-time students and 30 full- and part-time faculty and staff.

An all-in-one solution for creating and launching personalized campaigns, XMPie PersonalEffect TransMedia will help support the curriculum being taught in the GCM 362 Web and Cross Media course, the university explains. As well, it will help students learn about omni-channel campaigns and the value of integrating print and digital media to meet the evolving needs of the graphic communications industry.

“With this gift, GCM students will be able to spend more time engaging with industry-leading solutions, better preparing them for the workforce in the important areas of digital online media and variable data print,” says Ian Baitz, Associate Professor. “XMPie has been a fantastic partner to the School of Graphic Communications Management, and we look forward to continuing this partnership.”


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The long-standing relationship between XMPie and Ryerson University dates back more than a decade. In 2008, the software company provided Ryerson with a desktop VDP uDirect software license to help teach variable data printing. In March 2018, XMPie further donated an additional 55 uDirect and uImage licenses to fully enable a second teaching lab, ensuring each student will have an opportunity to a hands-on learning experience.

“We are happy to share our omnichannel software and to give GCM students a strong foundation in both print and digital graphics communications methods,” Jacob Aizikowitz, President of XMPie, says. “The hands-on program at GCM represents the best of teaching innovation and offers students a firm foundation with which to succeed in our industry.”

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XMPie estimates this latest contribution brings the total value of its software donations to Ryerson University to over US$300,000.

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