Actega announces new additions to its product portfolio, further enhancing the visual and haptic effects achievable for shrink sleeves.
The new products include coatings designed to create highly tactile, impactful shrink sleeve effects. By applying the Hybrid AQ-UV Soft Touch Coating, and UV Wet Touch Coating users can produce packaging designs that perfectly represent the brand image or the product itself, such as wet touch coatings on a beverage bottle or the soft touch finish on a tube of moisturizer, or the brand image.
“Brands are constantly looking for ways to differentiate their products to stand out on a competitive store shelf, and these new coatings are the latest innovations from Actega, designed with the consumer experience and brand identity in mind,” explains Wolfgang Hoffmann, head of market management, EMEA, Labels.
In addition to these advanced coatings, Actega’s new UV and solvent-based silver inks, including a solvent-based rainbow silver have been launched for brands and converters looking to create a dramatic metallic shine. Converters can also opt for these silvers instead of a traditional foil finishing process, enabling better recyclability of the finished container, and reducing waste associated with applying foil.
Hoffmann comments, “Actega’s coating and ink systems work on all common substrates, including PET, OPS and PVC, and are suitable for one-sided or two-sided finishing.”
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