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Anil Chakravarthy to lead Adobe’s Digital Experience business

Adobe is kicking off the new year with a new executive leading its Digital Experience business. The company has appointed Anil Chakravarthy as Executive Vice President and General Manager, Digital Experience, where he will report directly to Adobe President and CEO Shantanu Narayen.

By delivering generational technology platforms, launching new services and introducing enhancements to its applications, Adobe Experience Cloud targets an addressable market that Adobe estimates to be approximately US$84 billion by 2022.

“We’re delighted to welcome Anil Chakravarthy to lead Adobe’s Digital Experience business. He’s a transformational leader with a track record of innovation and driving strong growth,” said Narayen. “Adobe is the clear leader in the exploding Customer Experience Management category, and I cannot think of a more exceptional and experienced candidate than Anil to drive Adobe’s Digital Experience business in 2020 and beyond.”

Chakravarthy joins Adobe from Informatica, a global leader in enterprise cloud data management, where he served as CEO since January 2016. He joined Informatica in September 2013 as Executive Vice President and Chief Product Officer, responsible for product development, product management and product marketing. Under Chakravarthy’s leadership, Informatica transitioned to a private company following a US$5.3 billion buyout and delivered significant innovation and product releases to its thousands of customers across the globe. During this time period, Chakravarthy shepherded Informatica’s move into cloud and subscription services.

“Digital transformation is well underway, and business leaders understand building an experience business is mission-critical to their growth. Demand for a new enterprise architecture has never been greater, and Adobe is the industry leader in delivering next generation technology to power digital businesses,” said Chakravarthy. “I’m excited for the opportunity to join an exceptional team with market-leading technology to grow Adobe’s strong and loyal customer base.”