Aquaman display brings Atlantis to life at Yorkdale
By PrintAction Staff
By PrintAction Staff
An immersive installation promoting the superhero blockbuster Aquaman at Yorkdale Shopping Centre in Toronto, Ont., was turned around in less than a week, led by Global Printing Enterprises using specialist graphics media from Drytac.
Global Printing Enterprises created the 250-foot movie poster hoarding at super-speed: Five days from the site visit, to receiving files and creating colour proofs, to the print set-up and printing, to cutting down the panels, labelling and packing, to finally an overnight installation. Scheduled through Rooftop Agency on behalf of Warner Bros Canada, with installation services provided by Sekanskin Media, the project required 10 hours of printing and 10 hours of installation.
“The biggest challenge was coordinating the project with the tight deadline,” says Carlo Toscano, President, Global Printing Enterprises. “Projects like these should take two weeks to come together. We impressed ourselves in achieving this print and install in just five days.”
To produce the super-sized Aquaman display, Global Printing Enterprises used an HP 3000 Latex printer running two rolls of Drytac ReTac Smooth 150 concurrently. ReTac Smooth 150 is a 6 mil (150μ) white polymeric printable PVC film coated with Drytac’s ReTac ultra-removable adhesive technology for easy installation, repositioning and removal. It boasts “excellent compatibility” with UV, solvent and eco-solvent ink technologies as well as latex, and has a Class 0 fire rating making it suitable for most indoor surfaces in public areas with strict fire regulations.
“Drytac ReTac Smooth 150 was recommended to us for its concealing abilities, especially on drywall with taped seams, with no lamination required,” Toscano says. “Installers also commented that they liked using this product as it was easy to use and install.”
Based in Mississauga, Ont., Global Printing Enterprises is a large-format print branding specialist that supplies work for over 200 events each year including music festivals, sports events and brand promotions.