Domtar Expands WWF Agreement
Domtar Corp. has expanded a licensing agreement with World Wildlife Fund (WWF) to now cover all of Domtar’s EarthChoice products, including office paper. The sale of all papers from EarthChoice, Domtar’s family of socially and environmentally responsible paper products, will now support WWF’s mission.
Domtar will make an annual contribution of US$350,000 to WWF from the sale of its EarthChoice products. Since its launch, more than a million tons of EarthChoice papers have been sold, all of which have been certified to the standards of the Forest Stewardship Council (FSC) and are publicly supported by both WWF-Canada and the Rainforest Alliance.
“Domtar is proud to further support WWF’s conservation work through this agreement,” said Domtar Vice-President of Brand Management and Sustainable Product Development, Lewis Fix. “Domtar is committed to the responsible sourcing of fiber and to the credible forest certification of its suppliers. We can meet our customers’ needs for quality, performance, versatility and value without sacrificing the needs of the environment.”
On top of the EarthChoice licensing agreement, Domtar participates in WWF’s Global Forest & Trade Network, an initiative to eliminate illegal logging and improve the management of valuable and threatened forests. Domtar’s work with WWF has included efforts to help increase FSC forest certification and protect areas throughout Canada and to increase access to forest certification for small, private landowners in the United States.
“Domtar has been recognized as a leader in sustainable growth in the pulp and paper industry,” said Terry Macko, Vice President and Chief Marketing Officer at WWF. “The funds generated by this agreement will build upon Domtar’s long-standing commitment to supporting WWF’s sustainability efforts around the globe. We hope their commitment to source fiber responsibly and promote credible forest certification sets an example for other companies to follow.”