During its annual Connect conference in Las Vegas, Nevada, EFI debuted its new MarketDirect platform as software to help printing companies and marketing service providers drive integrated customer engagement.
Described as a Customer Engagement Platform, MarketDirect gives users the ability to develop, distribute and track customer communications for loyalty programs, offers, newsletters, surveys and communications. The software includes the next-generation of cross-media/multi-channel technologies available from EFI, building on the company’s DirectSmile platform for lead generation, new customer acquisition, prospecting and more.
The software is available as a standalone application or alongside EFI’s Web-to-print software employed in the technology company’s Productivity Suites. It provides users visibility, data tracking and management capabilities for marketing campaign and customer engagement activities within the Suites’ MIS/ERP frameworks.
MarketDirect includes EFI SmartCampaign, a new HTML5-based cross-media design tool. With a new storyboards automated campaign-creation feature, EFI explains, customers can build and visualize a campaign in a matter of minutes using simple drag-and-drop tools.
Theme templates introduced with MarketDirect, explains EFI, give users the ability to personalize and launch campaigns with minimal training. New tools in the software also allow users to build and execute personalized communication and marketing programs for Web, email, print, mobile or social media.
“This next-generation Customer Engagement Platform in MarketDirect significantly expands what our customers can offer in marketing and communication services,” said Charlotte Tueckmantel, VP and GM, Value Added Products, EFI Productivity Software. “From storyboarding and campaign design to visual automation, this is an elegantly simple tool for businesses looking to drive greater customer loyalty and deliver higher-value services to their client base”