North American printing industry associations Idealliance and Epicomm today completed their merger, creating an entity that will now address both management and technology issues. Idealliance is headquartered in Alexandria, Virginia, and has more than 3,000 members in the United States and within International Affiliates in China, South Korea, India, and Mexico.
“Stakeholders in today’s industry operate in a highly competitive, high-technology field that requires a superior level of technical expertise and management acumen,” said Idealliance President and Chief Executive Officer David Steinhardt. “Consumers are digesting content in new ways, requiring buyers of print and digital communications to meet an ever-evolving demand for orchestrated content across a variety of print substrates and digital media.”
Idealliance explains its resources are segmented within six primary service areas, including: Best practices and working groups, certification and training, advocacy and advancement, strategy and consulting, education and events, and publications and research.
Steinhardt continues to explain Idealliance will serve as a united voice for the graphic and digital communications industries, from content creators and brand managers to marketers, printers, mailers, and fulfillment experts.
Idealliance will continue core programs and services in research and trends analysis, including the annual State of the Industry Report; strategic business development consulting; and industry standards defining color, digital, mail, and media workflow, including G7, GRACoL, Mail.dat, PRISM, and SWOP.
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