HP 3D prints new line of shoes for Brooks Running
October 10, 2023 By PrintAction Staff
HP unveils a new partnership with Brooks Running to 3D print the Brooks Exhilarate-BlueLine running shoes.
The Brooks Exhilarate-BL features 3DNA, a 3D-printed midsole technology that delivers a propulsive, bouncy ride. Brooks will release a limited number of Exhilarate-BL pairs, as part of a test and learn program, to select Brooks Wear Testers and Brooks Run Club loyalty members who have synced their wearable devices through Brooks’ platform, in partnership with DashLX.
Through wearables, Brooks is able to access runner data including their stride lengths, cadences, and other factors influenced by height and weight that will help inform future iterations of Brooks shoes featuring 3DNA.
Nikhil Jain, director of footwear product line management and BlueLine at Brooks, says, “Using HP’s 3D printing technology has allowed our design team to fine-tune elements of the midsole right down to the millimeter in ways that wouldn’t have otherwise been possible. As a brand rooted in the science that every individual has a unique motion path, we’re just scratching the surface in terms of how we can change the underfoot experience and use 3D printing to deliver a premium, performance run experience with the potential for greater optimization.”
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