The converting and printing company, based just outside of Vancouver proper, works with clients throughout Canada and United States in sectors like food and beverage, pharmaceutical, nutraceutical food, personal care, wine making and household cleaning products. The company began as a small label printing plant in 1981 and has since grown to occupy more than 100,000 square feet with 24-hour-per-day press runs.
The HP Indigo 20000 doubles the digital capacity for Associated Labels and Packaging (ALP), which until now had been providing digital printing services with two HP Indigo WS6800 digital presses. The company explains its new 30-inch press will allow it to deliver digitally printed flexible packaging and pouch applications to complement its wide-web flexo printing.
“The addition of the Indigo 20000 will allow us to provide the market with unlimited short-run packaging,” said Shaun Ashworth, President of ALP. “In the past, it was cost prohibitive due to minimum orders. With this technology we can now produce smaller runs for market testing and development, and also stay profitable on smaller runs from existing key customers.”
The converter explains that it has also invested in a sustainability program as a strategic company mission, developing what it describes as a unique backyard compostable stand-up pouch product. The film is able to run on the HP Indigo 20000, which the company explains to open new marketing opportunities.
“With digital printing on eco film, these innovative products can enjoy high-quality packaging SKUs, test market interest and also stay true to their eco-values,” said Jay Ashworth, Marketing and Sustainability Manager, who notes specialty brands, including boutique organic and natural products, are increasingly interested in a fully sustainable packaging solution as part of their product marketing.