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New Leaf Launches Reincarnation 100

New Leaf Paper of Oakland, California, has released what is being billed as the first coated paper made in the United States with 100% Post-Consumer Recycled Waste (PCW).

The company’s new Reincarnation 100 line has been recognized by Canopy, a non-profit out of Vancouver that works on environmentally progressive paper supply, with an Ancient Forest Friendly designation. Reincarnation 100 is also certified by the Forest Stewardship Council and is manufactured – chlorine-free – with Green-e(R) certified, renewable wind energy.


“We’re delighted with this advance in sustainable paper and proud to recognize it with Canopy’s rigorous Ancient Forest Friendly designation,” stated Nicole Rycroft, Founder and Executive Director of Canopy. “New Leaf is providing North American print customers with a way to achieve high-quality colour reproduction while knowing they are making a choice that helps take pressure off the world’s last large intact tracts of ancient forest.”